AirTerra Inc. is a biochar company located in Calgary, Alberta. They needed their brand to present the concept of charcoal as a soil supplement, with benefits to Earth’s ecology. We took those concepts and designed a new brand to help them fulfill their goal of bringing biochar to market.
Provided with a new charcoal & sprout icon designed by Sarah Airriess, our goal was to use the icon in a new vision of the AirTerra brand. Revitilized with brighter colors and a cleaner font, we also added a fading circular outline around the icon to better emphasize the ecological benefit that biochar provides to the atmosphere.
In keeping with AirTerra's focus on environmental friendliness, we were able to source chlorine-free, 100% biodegradable, 100% recycled fiber business cards without muting the visual appeal of the brand.
Well designed Tri-fold brochures can be a valuable addition to your marketing efforts, especially when attending trade shows and conventions.
AirTerra's flagship product, SoilMatrix Biochar can be purchased from garden centres across Canada.
