A web development consulting company in Oregon USA, Marta needed the branding for her new company to pivot on the theme of her expertise as a friendly trail guide in the gnarly world of WordPress website planning, development, and maintenance.
The goal for Trail Guide WebWorks’ logo was to create a brand that conveyed a sense of journey that was both warm, and exciting. An enjoyable adventure with a definite destination and end goal, while also maintaining a clean and elegant look and feel. Warmer colors from nature were used to maintain the outdoorsy theme.
Your brand goes beyond your logo. It includes all areas of presentation that represent your business. That’s a large scope when you think about it, and having brand guidelines laid out for your business can make a huge difference with keeping your brand unified both in message and feel.
A bold choice for high visibility of the logo and is used as a main header font to communicate visual hierarchy.
We chose this font to illustrate how they help their clients navigate the winding paths of the web.