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Blessing Lives Canada

Branding
Description

Blessing Lives Canada is a small non-profit located in Alberta, Canada with roots in helping the people of Guatemala with education and small business ventures. We were able to come alongside, and help them establish a dynamic and visually appealing brand and a matching WordPress-based website with a focus on all the various projects they have on the go, and ways that users can support their efforts.

What we worked on
  • New Brand Design
  • Website Copywriting
  • Responsive Web Design

Brand Focus

As an organization, Blessing Lives’ focus is all about providing an avenue for people in Canada who wish to contribute a chance to partner with and support nationals in Guatemala as they create better futures for themselves.

Here at Heroics, we were proud to be able to be involved with bringing this Brand to life!

Photo of a Guatemalan girl learning to use a table saw
An illustrated map of Central America showing the country of Guatemala

Logo Design

Designing the logo for Blessing Lives started with a focus on ‘hands’ as a method of both helping others, and being offered in partnership, and a ‘dove’ shape to represent the Christian heritage of the organization. The ‘Maple Leaf’ aspect in the final version represents the Canadian origins of both the company, and the audience they are looking to communicate with.

Sketch
Trail Guide WebWorks - Demonstration - Initial Logo Sketch
Concept
Trail Guide WebWorks - Demonstration - Concept Logo Example
Final
Trail Guide WebWorks - Demonstration - Final Logo
Initial Sketches of Trail Guide WebWorks Logo Concepts
Forest Scenery Background - Part of the Inspiration for the logo
Initial Sketches of Trail Guide WebWorks Logo Concepts
Forest Scenery Background - Part of the Inspiration for the logo

Our Web Design Process

Your brand goes beyond your logo. It includes all areas of presentation that represent your business. That’s a large scope when you think about it, and having brand guidelines laid out for your business can make a huge difference with keeping your brand unified both in message and feel.

1. Wireframing

2. Copywriting

3. Design Mockup

4. Web Development

Step 1: Wireframing

Every website design projects begin with wireframes. Wireframes are a tool used to develop the layout and narrative of a website, while avoiding getting too caught up in the visual look and feel of the site. Without the right narrative, you end up with a pretty looking website with nothing useful to say.

Step 2: Copywriting

While we are calling the copywriting portion ‘Step 2’, the work of creating effective content for a website project tends to span the entire process of the project once the wireframing portion is completed. Sometimes our clients provide the content, sometimes we provide the content, but more often than not, it’s a group effort.

Step 3. The Design Mockup

After the wireframes are established, and work has begun on the content of the website, the next step is creating a visual design proof of how we will utilize the client’s branding, narrative, and content to create a unified and focused web presence. By creating a visual proof, we give clients a chance to see how their website will function, and give us the chance to receive valuable feedback before we start on the Web Development portion of the project.

Step 4. Development & Publishing

Once we’ve received feedback on the visual design proof, and made any changes needed, we then move to the final part of the process, building the website itself. Regardless of platform, we build full responsive websites with SEO well integrated.

Once built, we present the final product to the client for approval, implement any requested updates, and then launch when ready.

View the final version here: Blessing Lives Website.

Step 1: Wireframing

Every website design projects begin with wireframes. Wireframes are a tool used to develop the layout and narrative of a website, while avoiding getting too caught up in the visual look and feel of the site. Without the right narrative, you end up with a pretty looking website with nothing useful to say.

Step 2: Copywriting

While we are calling the copywriting portion ‘Step 2’, the work of creating effective content for a website tends to span the entire process of the project once the wireframing portion is completed. Sometimes our clients provide the content, sometimes we provide the content, but more often than not, it’s a group effort.

Step 3. The Design Mockup

After the wireframes are established, and work has begun on the content of the website, the next step is creating a visual design proof of how we will utilize the client’s branding, narrative, and content to create a unified and focused web presence. By creating a visual proof, we give clients a chance to see how their website will function, and give us the chance to receive valuable feedback before we start on the Web Development portion of the project.

Step 4. Development & Publishing

Once we’ve received feedback on the visual design proof, and made any changes needed, we then move to the final part of the process, building the website itself. Regardless of platform, we build full responsive websites with SEO well integrated.

Once built, we present the final product to the client for approval, implement any requested updates, and then launch when ready.

View the final version here:
Blessing Lives Website

Margaret Wall - Logo Development Project Testimonial Headshot
“Heroics is great to work with. They are very professional and and know what they are doing! I would recommend them to anyone looking to develop an online presence. As a non-profit, they were great working within our limited budget.”
Margaret Wall
Mission Director | Blessing Lives Canada
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