As a members of an Ultimate Frisbee team we decided to create a jersey for our team as a personal project. The logo was designed to be reminicent of the “bird thing from that movie series” holding onto a disc. We then used the design on sport t-shirts and distributed to the team.
While strictly a personal project, we used a similar process to the process we use with our business clients.
Usually our logo design process involves multiple initial sketch concepts that we then discuss with our client before moving desiging the logo further in vector format. In this case, we were able to get away with a single sketch before moving to vector.
One of the key features for any brand is versatility: we design our brands to be usable in multiple contexts, layouts, and applications. Nothing is worse that putting a bunch of time and committment into a logo that locks you in to using it in only certain scenarios.