Stop The Covi App Brand & Illustration

Branding & Illustration

Description

Stop The Covi is an initiative by local Calgary company, Beaverlodge Inc., who reached out to us for help creating characters and a landing page to launch a COVID-19 related app that helps users connect and follow proper social distancing to help prevent the spread. We were happy to design these characters and build a website to promote the project.

What we worked on

Character Illustration
Website Copywriting
Responsive Web Design

Character Illustration Process

We had a lot of fun coming up with these creatures. They needed to be cute and attractive to look at, but threatening enough to communicate they are enemies of humanity. Below is an example of our multi-step process that we go through when creating illustrated assets for projects. Here at Heroics, we were proud to be able to be involved with bringing this Brand to life!

An initial sketch of the Covi Monster character

Step 1: Come up with a horrible sketch concept.

A screenshot of the 3D Illustration process building the Covi Monster character in 3D.

Step 2: 3D modeling the character. Added a cute tail.

A screenshot of Adjusting the camera perspective in 3D.

Step 3: Finding the right perspective.

A 3D rendering of the Covi Monster character.

Step 4: Initial Renders and Testing

A screenshot of the different versions of the Super Covi Monster we created. It shows the underlying wireframe of the illustration as well.

Step 5: Character iterations, looking for the right solution.

The final illustration of the Covi Monster character.

Step 6: Finalization of illustration, all shiny and horrifying.

Website Design and Deployment

We had a lot of fun coming up with these creatures. They needed to be cute and attractive to look at, but threatening enough to communicate they are enemies of humanity.

Stop The Covi responsive web design mocked up in devices.

A screenshot of the finished Stop The Covi website design.

Don't waste your time elsewhere. Layne was an absolute pleasure to work with. He was reasonable in negotiations and gently told me if I had a stupid idea. It's hard to find someone you can actually partner with on making an idea real, many just say "yes." But Layne and his team used their experience to create something that was beyond our dreams.

Tim Lipp

President | Beaverlodge Inc.

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